In today’s world, social media has become a significant tool for businesses to connect with their potential customers. Social media platforms have revolutionized the way people communicate, share information, and network with one another.
As a real estate agent, building a social media presence can help you gain exposure, build your brand, and generate leads. In this article, we will discuss the strengths and weaknesses of building a social media presence, provide examples of successful real estate agents on social media, and provide resources and tips to help you build your social media presence.
Examples of Successful Real Estate Agents on Social Media
Ryan Serhant is a New York City real estate agent and star of the hit Bravo TV show, “Million Dollar Listing New York.” He has a significant social media following and is known for his engaging content and unique brand. Serhant’s Instagram account features photos and videos of high-end properties, behind-the-scenes looks at his life, and motivational posts. He also uses Instagram Stories to showcase new properties and answer questions from his followers.
The Altman Brothers – Instagram (@thealtmanbrothers)
The Altman Brothers, Josh and Matt, are Los Angeles real estate agents and stars of the Bravo TV show “Million Dollar Listing Los Angeles.” They have a significant social media presence, including a popular Instagram account. Their account features photos and videos of high-end properties, as well as behind-the-scenes looks at their lives and work. They also use Instagram Stories to showcase new properties and answer questions from their followers.
Barbara Corcoran – LinkedIn (Barbara Corcoran)
Barbara Corcoran is a well-known real estate mogul and investor, who has made her mark on the industry. She has a significant social media presence, including her LinkedIn account, where she shares her knowledge and insights about the industry. Her LinkedIn posts range from motivational quotes to articles about real estate, and she also posts videos of her speaking engagements and interviews.
Fredrik Eklund – Twitter (@FredrikEklundNY)
Fredrik Eklund is a New York City real estate agent and star of “Million Dollar Listing New York.” He has a significant social media presence and is known for his engaging content and personality. Eklund’s Twitter account features a mix of personal and professional content, including photos of his daily life, motivational posts, and updates on new listings and sales.
Katie Lance – Facebook (Katie Lance Consulting)
Katie Lance is a social media strategist and consultant for real estate agents. She has a significant social media following and is known for her expertise in social media marketing for the industry. Her Facebook page features tips and tricks for real estate agents to build their social media presence, as well as information about her consulting services.
Resources and Tips for Building a Social Media Presence
Building a social media presence requires a significant time investment. Creating content, managing accounts, and engaging with followers can take several hours per week. Real estate agents should be prepared to dedicate at least 5-10 hours per week to building and maintaining their social media presence.
Building a social media presence can be a powerful tool for real estate agents to generate leads, build their brand, and connect with potential clients. While there are strengths and weaknesses to consider, the benefits of a successful social media presence far outweigh the challenges. By following the resources and tips provided in this article, real estate agents can build a social media presence that helps them stand out from the competition and achieve their business goals.
These resources offer more information on building a social media presence as a real estate agent, including step-by-step guides, marketing ideas, and tips from experts in the industry.
Overall, building a social media presence can be a valuable asset for real estate agents looking to increase their exposure, build their brand, and generate leads. While it requires a significant time investment, the benefits of a successful social media presence are well worth the effort. By following the resources and tips provided in this article, real estate agents can create a social media presence that helps them achieve their business goals and stand out in a competitive market.
Additional Tips for Building a Successful Social Media Presence
Here are some links to Barbara Corcoran’s website, books, and social media accounts:
I hope you find these resources helpful!